Author: Bizzman; Published on: June 6, 2020
The rapid advancement of technologies has significantly increased the usage of healthcare apps worldwide. As people are quite health conscious these days, they download numerous apps to track their health conditions and keep themselves motivated. Both healthcare service providers and patients benefit from user-friendly, updated, free or cost-effective apps.
To design an ideal healthcare app, you need to follow certain tips. Keep reading to find out the same.
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Healthcare App – How to Design it Perfectly?
Here are the tips to follow :
1. Select the right colour scheme
It is essential to choose an ideal colour scheme and fonts so users feel comfortable to access your app. Replace bright hues with a subtle colour palette. Use cold tones for the background as it creates a sense of tranquillity. This helps users to focus more on the important app features.
To attract maximum attention, use warm tones. Many healthcare centres have used this colour scheme to build apps in gynecology and other medical departments. As pink is mostly associated with the women in the USA and Europe, they have used this colour for products such as Blogilate (a fitness app) and Flo (a pregnancy and fertility calendar).
2. Configure app notifications
Healthcare app notifications matter the most for those that offer tracking and reminder facilities. An app reminds users about scheduled time to take medicine or a doctor appointment. Use a variety of proper design elements such as colour coding, notification animation, gestures and fonts to highlight the relevance and avoid confusion. Many apps are launched for both Android and iOS.
Here are things to remember when designing app notifications :
- Android device design rules depend on the material, while iOS design depends on the human interface.
- For Android, implement a layered ‘paper’ approach to create more hierarchy by adding realistic light, motion and shadows. For iOS, use the blurring, transparency and shadow effects.
- Android phones come with navigation at the bottom and the back button is used to return to a previous screen. IOS phones have no back buttons and app screens have a button on the top left side.
- The various sections on Android devices are displayed on top of apps. They show only icons on tab rows. IOS versions have labels and app sections are arranged on the bottom of screens.
- Android and iOS have different action buttons that let users take actions such as share, download, upload and others.
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3. Identify the interests of target customers
For a mobile app, high-quality design is a must, mainly when it is built for a responsive target audience. As a healthcare centre owner, you need to be aware of patients interests. For instance, blind people may use Braille devices or screen reader software to access text-based content and deaf users are incapable to access non-transcribed audio content. Make sure people who cannot use a mouse are able to access content using only a keyboard. As users suffering from dyslexia and low vision find it difficult to process long texts, they need sufficient white space, appropriate colour contrast and simple images on a screen. The more you understand the needs of the target audience, the better the healthcare app you can design for them.
4. Design Carefully for People With No and Low Vision and Hearing Capabilities
You need to design your app in such a way that it is easily accessible to people with vision and hearing disabilities. Thus, your app design should be universal. Mobile devices usually have small screens that limit the amount of information users view at a time. Thus, people with low vision use the zoom feature to get a bigger and clearer view.
Here are some of the most-effective practices to help low-vision users in accessing small screen devices easily :
- Reduce the amount of displayed content by providing fewer images, content modules and a responsive design.
- Use a reasonable font size for content so users do not need to magnify text to read. The content should be resizable up to 200% without the application of technology. Add on-page controls to modify the text size.
- Pick standard fonts such as Times New Roman and Arial as complicated fonts make reading difficult for users.
- Organize all interactive elements where they can be seen easily when the device is held in various positions.
- Select a range of contrasting colours instead of the common black and white. Ignore disturbing colour combinations such as red & green, brown & green, blue & green, grey & blue and grey & green.
- Differentiate interactive elements (links/buttons) from non-actionable features( status info and content) on the basis of parameters such as iconography, colour offset, conventional shape and style.
5. Create a Simple and User-friendly UI/UX
When it comes to designing UX, maintain simplicity and minimalism to offer a professional experience to users. You should focus on simplifying the registration/signing-in process so user authorization takes the least time without several clicks and screens. Apply the simplification strategy on emergency data access such as doctor’ contact numbers and prescription of medicines.
Use highly intuitive icon sets in healthcare apps so users can clearly understand the functionalities of a specific icon. Add creative symbols when including the precise descriptions to visually attract users. No matter what the design is, it should never confuse customers in any way.
The Takeaway
To design an interactive healthcare mobile app, you need to understand what works well for your target customers. By selecting the perfect colour scheme and configuring app notifications, you can attract and retain maximum users for long. To extend your customer outreach including people with disabilities, design a simple and intuitive UI/UX.
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