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AI IN E-COMMERCE: THE FUTURE IS HERE
Author: Bizzman; Published on: October 18, 2019
Artificial Intelligence is just about everywhere. It has simply implanted itself into every aspect of our day to day life. From high-level security checks at the airport to the expanding number of self-checkout cash registers. With such ever-growing prominence of AI, one must have heard the use of AI in e-commerce to these days.
But the elephant in the room is how do we employ AI in e-commerce?
We here in this blog are going to assist you with several applications of AI in e-commerce :
1. Virtual Assistant/ Chatbots
Virtual assistants and chatbots are some of the newest tools used by renowned and recognized e-commerce industries that are designed to simplify the interaction between humans and computers. It is considered one of the most promising and advanced tools for interaction. It confers 24/7 customer assistance to buyers. It works through a chatbox asking questions to the users like “what do you want?” or “how can I help?” These are very efficient and serve highly filtered results as per the requirement. They also have an inbuilt advantage that they equip you with past data and can offer user experience like never before.
2. Image search
The idea of image search is executed in E-commerce websites with the application of artificial intelligence. AI has made it easy for users to recognize and understand the images and search based on images.
You must be wondering how this works?
All you have to do is to put the camera towards the product and the mobile apps of e-commerce websiteswill find the product by just pointing on it. This eradicates unnecessary time consumption taken by vigorous key searches.
CRM (Customer Relation Management) is a treasure trove of pristine and useful data that was earlier collected by people to serve the clients. At this age and hour, amidst massive progress in technology, we have got AI which enables us to predict which customers are most likely to make a purchase and how can we better engage with them. This supports you connect with your consumers on a whole new level and produce informed arrangements in the most up to date data.
4. Customer Data
With the rapid growth of AI in the modern era e-commerce platforms has few things in abundance i.e; almost unlimited processing power and the other is data. Dealing with data like daily sales, the number of items sold, numbers of orders received and what not. Maintaining and handling that amount of data is not possible for a human but AI makes it possible to collect all these data and also aids in producing proper awareness and understanding of the data.
Understanding the customer buying pattern and customer behaviour to make changes wherever needed and predicting the next buy of the user can all be done through AI.
5. Address Fake reviews
Customer reviews have become the linchpin of trust in the online world of shopping.
What if the reviews are written there fake?
To combat this fake reviewing and inflation AI is widely being used.
AI machine-learning practice assures that the eminence and hold of verified customer purchase reviews are boosted. Al helps in detecting fake reviews and ratings. They not only detect fake ones but also give leverage to those reviews that are marked helpful by other critiques and users on their site.
We live in a technology-driven environment where digital platforms have made us dependent on them. Be it retailers or the buyers we are all intrigued and cannot imagine our life without these platforms.
Although the artificial term may indicate something adverse and negative but the fact is it allows e-commerce businesses to allow more personalized experience for their customers and hikes the sales of e-commerce too.