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SEO+PPC: Unanticipated & Successful Strategies for Growth Marketing

ppc and seo strategies

Author: Bizzman; Published on: November 19, 2019

Digital marketing is an immensely developing field and PPC and SEO are two important aspects of it. PPC and SEO affect the online visibility and presence of a website in a web search engine.

However, SEO and PPC are two different processes, albeit with the same goal.

Before we go a long way with the discussion of successful PPC+SEO strategies for growth marketing, let us go through a basic understanding of PPC and SEO.
What is PPC?

PPC is all about paying for advertising space for distinct target keywords.

What is SEO?

SEO deals with getting a higher rank in the natural/organic results for target keywords.

Amid paid, earned and owned media are some major digital marketing strategies, PPC and SEO meet all levels of digital marketing intricacies. Paid media is the best way for your brand and message to target your audience, and when blended with good SEO and content crafts, it becomes the most effective and manageable element of your full digital marketing strategy.

In this blog, we are going to bring to your knowledge some unexpected SEO and PPC coordinated strategies for growth marketing:

  • Visibility
    If you’re searching for added exposures on your page on search engines, the easiest way of getting it done is by combining SEO and PPC. Every client is prone to lessen PPC search once a search term ranks number one, although it should always be kept in mind that the prime one or two results on SERP are PPC ads. Managing the organic and paid search results will considerably increase traffic, and give the impression that you’re an established presence in a particular market.
  • Share keyword data
    The other benefit of this strategy is that it helps you double the data to analyze. With running organic and PPC campaigns one also needs to simultaneously identify which organic and PPC keywords have the highest conversion rate and optimize their overall strategy by using them.
  • Integrate E-commerce feeds into AdWord results
    Now, you can integrate specific product pages to PPC ads. The ad will highlight the product, frequently with reviews, and will carry the user straight to the product page, where shopping can be done. This is an excellent way to give your current e-commerce efforts a hike.
  • Combat negative PR
    There are times when somebody makes a bad remark or comments something awful about your company. This happens occasionally and when it does, the effort put by combining SEO and PPC goes in vain. However, we can guide the conversations more effectively if you can handle and control the PPC and SEO outcomes for a certain term.
  • Test Strategic Organic words
    If you’re confused and want to know how you can improve your organic keyword tactics, the answer to this is none-other than PPC ads. As your long term, organic keyword strategy emerges, examine the conversion rate of the words you require to rank for with PPC ads. You’ll get instant feedback on the effectiveness of the organic keywords you’re following and refine your strategy consequently.


Wrapping up!

Some marketers and businesses, with unclear goals and marketing campaigns, will still stick to their notion that PPC and SEO are different entities and coordinating them would do no good. Though this blog here is intended to show you how coordinated SEO and PPC can present unexpected and successful results.

Also, one should be informed of the reality that SEO and PPC strategies are likely to need changes according to updates on the Google search algorithms. That is how they help the websites suffice the distinct needs and sustain their leading positions. Learn more about the latest Google BERT update here:

Therefore, grasp the most significant innovations, and do not miss to update your SEO and PPC strategies frequently.


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